Our LIFE CYCLE PLANNING WORKSHOP is designed to help product managers and business leaders maximize the profitability and longevity of their product portfolios. To accomplish this, we teach participants how to map each of their products on a post-launch life cycle curve, and then develop coordinated product, pricing, promotional, and placement actions based on the life cycle stage that each product currently occupies. The result is a product life that is purposefully driven rather than being left to the mercy of the market.
This workshop includes (for each participant):
- A digital workbook and framework
- A complimentary copy of our Market Planning Toolkit
Our LIFE CYCLE PLANNING WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 2 teams. The program includes 9 hours of interactive training delivered over the course of 2 half-day live virtual sessions.
This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
Topics Covered
Life Cycle Mapping
Learn how to define and map your
product’s current life cycle stage.
Product Life Cycle Mapping
Portfolio Life Cycle Mapping
Market Action Planning
Learn how to develop market actions
that align with your product’s
life cycle state.
Product Actions
Pricing Actions
Promotional Actions
Placement Actions
“Your product life is just like your own – it’s important that you make the most of it!”
