Much of the target audience for our workshops and services come from product management and product marketing functions. As the functional owners of product businesses, PRODUCT MANAGEMENT teams are typically responsible for all four of the key business planning processes that we cover in our product management workshops, and must also learn how to master all of the core strategic skills that we teach in support of those processes.
Because of this connection, we offer a full range of coaching and advisory services targeted specifically toward product management teams and organizations. These services include:
- 1-on-1 product management leadership coaching
- Product management tool and standard work development
- Product team organizational design and guidance
- Coaching for specific product and portfolio strategy projects
Our coaching services cover any range of product management-related activities, but some of the most common topics include product strategy development, product business case and gate review preparation, value proposition and positioning development, product launch preparation, value-based pricing / value communication, and portfolio life cycle mapping.
Our company founder, Bob Caporale, has deep roots in product management, having spent most of his 20-year corporate career leading this function for multi-national, multi-billion dollar corporations. He has also contributed to 3 widely-used textbooks on product management, given countless talks to organizations and associations specifically on the subject of product management, and previously led one of the top product management training companies in the world. He has helped implement product management best practices within organizations such as Verizon, FedEx, General Motors, Cardinal Health, Experian, Capital One, Royal Bank of Canada, Jarden Consumer Solutions, Weber, ABB, Corning, Ingersoll Rand, and Trane Technologies, and personally facilitates all of our product management coaching engagements.
If you are interested in learning more about our PRODUCT MANAGEMENT coaching services, please contact us using the link below!
“If your company doesn’t understand product management, your customers won’t understand your products.”
