Our STRATEGIC PRODUCT MANAGEMENT WORKSHOP is designed to step product managers and their supporting product teams through each of the four key product management processes of product strategy development, business case development, go-to-market planning, and life cycle planning. The workshop delivers all the basic concepts that are needed to understand these four essential disciplines of product management, and also provides a comprehensive overview of the roles, responsibilities, and structure of product management in most any business environment.
This workshop includes:
- A digital workbook and framework
- A complimentary copy of our Product Management Toolkit
Our STRATEGIC PRODUCT MANAGEMENT WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 2 teams. The program includes 12 hours of interactive training delivered over the course of 3 half-day live virtual sessions.
This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
Topics Covered
Product Management Overview
What is Product Management?
The Product Management Framework
Product Management Role Alignment
Product Strategy Development
Creating a Product Strategy
Strategic Execution
Business Case Development
Identifying Customer Needs
Product Solution
Competitive Advantage
Business Forecast
Go-To-Market Planning
Customer Segmentation
Value Proposition
Product-Market Positioning
The Marketing Mix
Life Cycle Management
Product Life Cycle Mapping
Roadmaps and Action Plans
Managing Your Product Business
“Product Management isn’t just a job or function, it is a key set of business planning processes that every successful company needs to master.”
